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Logo & Stationery Design
Glossary
E Company Logos want to provide
you with the most comprehensive information
about
the concepts related to Logo Design and Stationery
design.
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D
- Data Exchange File format is a tagged
data representation of the information contained
in an AutoCAD drawing file. The DXF file format
is a native file format of AutoCAD. It has become
a standard for exchanging CAD drawings and is
supported by many CAD applications. DXF format
is vector based and supports up to 256 colors.
Deckle edge: The rough or feathered
edge of paper when left untrimmed.
Delete: An instruction given to remove
an element from a layout.
Descender: in typography, the part
of the letterform that dips below the baseline;
usually refers to lowercase letters and some punctuation,
but some typefaces have uppercase letters with
descenders.
Design: The arrangement of elements,
both text and visuals, to visually and creatively
communicate an idea or message.
Designer: An artist trained to present
information visually in a clear and creative manner.
Most designers have a traditional fine arts background
as well as skills in commercial art.
Desktop: The layer in a drawing where
you can experiment and create objects for future
use. This layer is outside the borders of the
drawing page. You can drag objects from the desktop
layer to the drawing page when you decide to use
them.
Desktop publishing: Setting type and arranging
elements using a computer and software designed
for this purpose. (Warning: often not done well
by lay people!)
Diacritical mark: An accent mark
above, below, or through a written character;
for example, the acute (') and grave (`) accents.
Digital: A piece of information recognizable
and therefore manipulatable and storable on a
computer.
Digital Proof: Color separation data is
digitally stored and then exposed to color photographic
paper creating a picture of the final product
before it is actually printed.
Die: An engraved stamp used for impressing
an image or design.
Die cutting: A method of using sharp
steel ruled stamps or rollers to cut various shapes
i.e. labels, boxes, image shapes, either post
press or in line.
Die Cutting: The process of cutting
paper in a shape or design by the use of a wooden
die or block in which are positioned steel rules
in the shape of the desired pattern.
Dimension line: A line that displays
the size of objects or the distance or angle between
objects.
Dingbat typeface: a typeface made
up of nonalphabetic marker characters, such as
arrows, asterisks, encircled numbers.
Dingbats: Typefaces that consist
of symbol characters such as decorations, arrows
and bullets.
Discretionary hyphen: a hyphen that
will occur only if the word appears at the end
of a line, not if the word appears in the middle
of a line.
Display type: large and/or decorative
type used for headlines and as graphic elements
in display pieces. Common sizes are 14, 18, 24,
30, 36, 48, 60, and 72 point.
Dither: for digital halftones, the
creation of a flat bitmap by simply rutning dots
off or on. All dots are the same size there are
simply more of them in dark areas and fewer of
them in light areas -- as opposed to deep bitmaps
used in gray-scale images.
Dithering: Changing images to the
Paletted color mode lets you use dithering to
enhance color information. Dithering places pixels
with specific colors or values relative to other
pixels of a specific color. The relationship of
one colored pixel to another creates the appearance
of additional colors that do not exist in the
color palette.
You can use two types of dithering: ordered dithering
and error diffusion. Ordered dithering approximates
color blends using fixed dot patterns; as a result,
solid colors are emphasized and edges appear harder.
Error diffusion scatters pixels irregularly, making
edges and colors softer. Jarvis, Stucki, and Floyd-Steinberg
are conversion options that provide error diffusion.
Dot: The smallest individual element
of a halftone.
Dot gain: Terms to describe the occurrence
whereby dots are printing larger than they should.
DPI (dots per inch):
the unit of measurement used to
describe the resolution of printed output.
The most common desktop laser printers
output a 300 dpi. Medium-resolution
printers output at 600 dpi. Image setters
output at
1270-2540 dpi.
Drop cap: A design style in
which the first capital letter of a paragraph
is set in a larger point size and aligned
with the top of the first line. This method
is used to indicate the start of a new section
of text, such as a chapter.
Drop shadow: A shadow image
placed strategically behind an image to
create the affect of the image lifting off
the page.
Dry mount: Pasting with heat
sensitive adhesives.
Dummy: A term used to describe
the preliminary assemblage of copy and art
elements to be reproduced in the desired
finished product; also called a comp.
Duotone: a halftone image printed
with two colors, one dark and the other
light. The same photograph is halftoned
twice, using the same screen at two different
angles combining the two improves the detail
and contrast.
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