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Logo & Stationery Design
Glossary
E Company Logos want to provide
you with the most comprehensive information
about
the concepts related to Logo Design and Stationery
design.
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E
- Egyptian type: originally, from 1815
on, bold face with heavy slabs or square serifs.
Electronic Proof: A process of generating
a prepress proof in which paper is electronically
exposed to the color separation negatives; the
paper is passed through the electrically charged
pigmented toners, which adhere electrostatically,
resulting in the finished proof.
Elliptical dot: Halftone screens in which
the dots are actually elongated to produce improved
middle tones.
Ellipsis: A punctuation character consisting
of three dots, or periods, in a row. It indicates
that a word or phrase has been omitted.
em, em space, em quad: A common unit
of measurement in typography. Em is traditionally
defined as the width of the uppercase M in the
current face and point size. It is more properly
defined as simply the current point size. For
example, in 12-point type, em is a distance
of 12 points.
em dash: A dash the length of an em is used
to indicate a break in a sentence.
Embossed: A method of paper finishing
whereby a pattern is pressed into the paper
when it is dry.
Embossing: The molding and reshaping
of paper by the use of special metal dies and
heat, counter dies and pressure, to produce
a raised image on the paper surface.
Em space: a space as wide as the point
size of the types. This measurement is relative;
in 12-point type an em space is 12 points wide,
but in 24-point type an em space is 24 points
wide.
Encapsulated PostScript (EPS): language
file format can contain both vector and bitmap
graphics and is supported by virtually all graphic,
illustration, and page-layout programs. The
EPS format is used to transfer PostScript language
artwork between applications. EPS can be easily
exported from most graphics and desktop publishing
applications.
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Engraving: A printing process whereby
images such as copy or art are etched onto a
plate. When ink is applied, these etched areas
act as small wells to hold the ink; paper is
forced against this die and the ink is lifted
out of the etched areas creating raised images
on the paper.
Estimate:The form used by the printer
to calculate the project for the print buyer.
This form contains the basic parameters of the
project including size, quantity, colors, bleeds,
photos etc.
Expanded (font): a font in which the
set widths of the characters are wider than
in the standard typeface. (Note: not the intercharacter
space -- that is accomplished through letterspacing
-- but the characters themselves).
Extended type: typefaces that are wide
horizontally -- Hellenic, Latin Wide, Egyptian
Expanded, Microgramma Extended, etc.
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