F

Face: One of the styles of a family of faces. For example, the italic style of the Garamond family is a face.

Facing pages: in a double-sided document, the two pages that appear as a spread when the publication is opened.

Family: Also known as a font family. A collection of faces that were designed and intended to be used together. For example, the Garamond family consists of roman and italic styles, as well as regular, semi-bold, and bold weights. Each of the style and weight combinations is called a face.

Fan fold: Paper folding that emulates an accordion or fan, the folds being alternating and parallel.

Fat face: Type that is quite varied in its use of very thin and very wide strokes.

Feather: to insert small amounts of additional leading between lines, paragraphs, and before and after headings in order to equalize the baselines of columns on a page.

Filling in: A fault in printing where the ink fills in the fine line or halftone dot areas.

Film coat: Also called wash coat; any thinly coated paper stock.

File Format: A file format defines how an application stores information in a file. When you name a file, an application automatically appends a filename extension, usually three characters in length; for example, .cdr, .bmp, .tif, and .eps. This filename extension helps you and the computer differentiate between different file types or file formats.

Fill: A color, bitmapped image, fountain, or pattern applied to an area of an image.

Finish: The surface quality of paper.

Fit: The registration of items within a given page.

Filter: The name for an application that translates digital information from one form to another.

FlashPix (.fpx files) file format: originally designed by Eastman Kodak Company, is a bitmap format used mostly for digital photographs. It provides the ability to store several resolutions of an image in the same file. It also supports digital watermarks.

Flat: The assemblage of negatives and positives that are used as a composite image to create the printing plate.

Flyer: A one-sheet advertisement that is usually inexpensively produced.

Flush: A column of type aligned vertically either on the left and/or right side. Includes flush right, flush left or flush right and left, which would be called "justified."

Flush left: Text that is aligned on the left margin is said to be set flush left. If the same text is not aligned on the right margin, it is said to be set flush left, ragged right. The term ragged right is sometimes used alone to mean the same thing.

Flush right: Text, which is aligned on the right margin, is said to be set flush right. If the same text is not aligned on the left margin, it is said to be set flush right, ragged left. The term "ragged left" is sometimes used alone to mean the same thing.

Foils: Papers that have a surface resembling metal.

Folio: a page number, often set with running headers or footers.

Font: a set of characters in a specific typeface, at a specific point size, and in a specific style. "12-point Times Bold" is a font -- the typeface Times, at 12-point size, in the bold style. Hence "12-point Times Italic" and "10-point Times Bold" are separate font

Font family: Also known as family. The collection of faces that were designed together and intended to be used together. For example, the Garamond font family consists of roman and italic styles, as well as regular, semi-bold, and bold weights. Each of the style and weight combinations is called a face.

Format: The shape or style of a print piece (i.e. a brochure vs. booklet) or the type of communication used (i.e. a website, video or brochure).

Four-color process: The four colors of ink used by an offset printer to create the entire spectrum of colors. The process colors are Cyan, Magenta, Yellow and Black (often abbreviated to CMYK). The printer makes a separate press plate to print each color. Together the four colors blend to reproduce the art as it appears.