| |
|
|
|
| |
Logo & Stationery Design
Glossary
E Company Logos want to provide
you with the most comprehensive information
about
the concepts related to Logo Design and Stationery
design.
| A
| B
| C
| D
| E
| F
| G
| H
| I
| J
| K
| L
| M
| N
| O
| P
| Q | R
| S
| T
| U
| V
| W
| X
| Y | Z |
|
|
H
-
Hairline Register: Printing registration
that lies within the range of plus or minus
one half row of dots. It is the thinnest of
the standard printers' rules.
Halftone: in traditional publishing,
a continuous-tone image photographed through
a screen in order to create small dots of varying
sizes that can be reproduced on a printing press.
Digital halftones are produced by sampling a
continuous-tone image and assigning different
numbers of dots, which simulate different sized
dots, for the same effect.
Halftone paper: A high finish paper that
is ideal for halftone printing.
Halftone screen: in traditional publishing,
the screen through which a continuous-tone image
is photographed, measured in lines per inch.
Although digital halftones are not actually
photographed through a screen, the term is still
used to describe the size of the dots; the larger
the dots (fewer lines per inch), the more grainy
the image. Special screens can be used for special
effects.
Hang indent alignment: type set so that
the first line is flush left and subsequent
lines are indented.
Hanging indent: A document style in which
the first line of a paragraph is aligned with
the left margin, and the remaining lines are
all indented an equal amount. This is sometimes
referred to as outdenting. This is an effective
style for displaying lists of information.
Hard dot: The effect in a photograph
where a dot has such a small degree of halation
that the dot shows quite sharp.
Hard hyphen: a non breaking hyphen, used
when the two parts of the hyphenated word should
not be separated. As opposed to a soft (or normal)
hyphen, on which the word-wrapping function
of a program will break a line.
-
-
Hard return: a return
created by the Return or Enter key, as opposed
to a word-wrap, or soft return, which will adjust
according to the character count and column
width.
Head: a line or lines of copy set in
a larger face than the body copy.
Headline: The short lines of emphasized
text that introduce detail information in the
body text that follows. Also the category of
faces that are designed to work best in headline
text.
Headline font: A font that has been designed
to look good at large point sizes for use in
headlines. Headline fonts generally do not contain
a complete set of characters since they do not
require a full set of special symbols and punctuation.
Head margin: That space which lies between
the top of the printed copy and the trimmed
edge.
Hickey: A term used to describe the effect
that occurs when a spec of dust or debris (dried
ink) adheres to the printing plate and creates
a spot or imperfection in the printing.
High contrast: A piece of art containing
both extremely light and dark contrasts.
Highlights: The lightest tones of a photo,
printed halftone or illustration. In the finished
halftone, these highlights are represented by
the finest dots.
Hue: The property of a color that allows
it to be classified it by its name. For example,
blue, green, and red are all hues.
HSB (hue, saturation, brightness): A
color model that defines three components: hue,
saturation, and brightness. Hue determines color
(yellow, orange, red, etc.); brightness determines
perceived intensity (lighter or darker color);
and saturation determines color depth (from
dull to intense).
HTML: The World Wide Web authoring standard
comprised of markup tags that define the structure
and components of a document. The tags are used
to tag text and integrate resources (such as
images, sound, video, and animation) when you
create a Web page.
Hyperlink: An electronic link that provides
access directly from one place in a document
to another place in that document or to another
document.
Hyphenation zone: For ragged-right text,
an arbitrary zone about 1/5 to 1/10 of the length
of the line; if a long word is not hyphenated
and leaves a gap within that zone, discretionary
hyphens are used to fill the line.
|
|
| With
The Help of Hashem we will do and we will succeed. |