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Logo & Stationery Design
Glossary
E Company Logos want to provide
you with the most comprehensive information
about
the concepts related to Logo Design and Stationery
design.
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Identity Package / Identity
Suite: A group of materials designed and
developed to represent the essence of your organization.
These packages usually include some or all of
these elements: a logo design, letterhead (stationary)
and business cards, as well as other collateral
pieces such as brochures or newsletters.
Icon: A pictorial representation of a
tool, object, file, or other application item.
Illustration: A picture or diagram created
to explain or clarify a concept. Illustrations
can be conceptual, abstract or realistic.
Image area: That portion of the printing
plate that carries the ink and prints on paper.
Image map: A hypergraphic in an HTML
document that contains clickable areas that
link to URLs on the World Wide Web.
Image resolution: The number of pixels
per inch in a bitmapped image measured in ppi
(pixels per inch) or dpi (dots per inch). Low
resolutions can result in a grainy appearance
to the bitmapped image; high resolutions can
produce smoother images but result in larger
file sizes.
Index bristol: A relatively thick paper
stock; basis size---25 1/2 x 30 1/2.
Indicia: Markings pre-printed on mailing
envelopes to replace the stamp.
Industrial papers: A term used to denote
papers such as janitorial, sanitary or heavy
packing papers.
Initial cap: A capital letter set at
the beginning of a block of type in a point
size larger than the other type.
Insert: A piece of printed material that
is prepared for the purpose of being inserted
into another piece of printed material, such
as a magazine.
Interlacing: A method that lets you display
an image on screen at a low, blocky resolution.
As the image data loads, the image quality improves.
Iridescent paper: A coated stock finished
in mother-of-pearl.
Italic: any slanted or leaning letter
designed to complement or be compatible with
a companion roman typeface.
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