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Logo & Stationery Design
Glossary
E Company Logos want to provide
you with the most comprehensive information
about
the concepts related to Logo Design and Stationery
design.
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K
- Kerning: The narrowing of space between
two letters so that they become closer and take
up less space on the page.
Key plate: The printing plate
that is used as a guide for the other plates
in the color printing process; it usually has
the most detail.
Keying: The use of symbols,
usually letters, to code copy that will appear
on a dummy.
Keyline: Lines that are drawn
on artwork that indicate the exact placement,
shape and size of elements including halftones,
illustrations, etc.
Kicker: a brief phrase or sentence lead-in
to a story or chapter; usually set smaller than
the headline or chapter title, but larger than
text type.
Knockout: in printing, when one color
is to be printed immediately adjacent to another
color; actually they are printed with a slight
overlap.
Kraft: A coarse unbleached
paper used for printing and industrial products.
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