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Logo & Stationery Design
Glossary
E Company Logos want to provide
you with the most comprehensive information
about
the concepts related to Logo Design and Stationery
design.
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L
- Lab (CIE L*a*b): A color
model created by the Commission Internationale
de l'Eclairage (CIE). It contains a luminance
(or lightness) component (L) and two chromatic
components: "a" (green to red) and
"b" (blue to yellow).
Lap register: used with knockouts, images
of different colors are slightly overlapped,
to avoid the appearance of a white line between
the two inks.
Lacquer: A clear gloss coating applied to
printed material for strength, appearance and
protection.
Laid finish: A parallel lined
paper that has a handmade look.
Landscape (orientation): a page or layout
that is wider than it is tall.
Layout: A rendition that shows
the placement of all the elements, roughs, thumbnails
etc., of the final printed piece before it goes
to print.
Leader: a line of dots or dashes to lead
the eye across the page to separated copy.
L eader tabs: A row of characters
placed between text objects to help the reader
follow a line across white space. Leader tabs
are often used in place of tab stops, especially
before text that is flush right such as in a
list or table of contents.
Leading: (pronounced "led-ding")
the space between lines of type, traditionally
measured baseline-to-baseline, in points. Text
type is generally set with one or two points
of leading; for example, 10-point type with
2 points of leading. This is described as 10/12,
read ten on twelve.
Ledger paper: A stiff, heavy
business paper generally used for keeping records.
Letterforms: in typography, the shapes of
the characters.
Letterpress: Printing that
utilizes inked raised surfaces to create the
image.
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Letterspacing: Adjusting the
average distance between letters in a block
of text to fit more or less text into the given
space or to improve legibility. Kerning allows
adjustments between individual letters; letterspacing
is applied to a block of text as a whole. Letterspacing
is sometimes referred to as tracking or track
kerning.
Ligature: in typography, characters that
are bound to each other, such as "oe"
and "ae." In professional typefaces,
the lowercase "f" is also often set
as a ligature in combination with other characters
such as "fi" and "fl."
Light (font): a font that is lighter than
the roman (normal, plain, or book) version of
the typeface.
Line art: black-and-white artwork
with no gray areas. Pen-and-ink drawings are
line art, and most graphic images produced with
desktop publishing graphics programs can be
treated as line art. For printing purposes,
positive halftones can be handled as line art.
Line copy: Any copy that can
be reproduced without the use of halftone screens.
Linen: A paper that emulates
the look and texture of linen cloth.
Lino, Linotronic: Professional-quality,
high-resolution output printed from files prepared
on a desktop system.
Logotype: a symbol, mark, or identifying
name.
LZW: A lossless file compression
technique that results in smaller file size
and faster processing time. LZW compression
is commonly used on .gif and .tiff files.
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