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Logo & Stationery Design
Glossary
E Company Logos want to provide
you with the most comprehensive information
about
the concepts related to Logo Design and Stationery
design.
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M
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Machine finish:A paper
finish that results from the interaction of
the paper with the Fourdrinier process as opposed
to post machine embossing.
Magnetic black: Black pigments
containing black iron oxides, used for magnetic
ink character recognition.
Majuscule: a capital letter.
Make-ready: Paper that is used
in the press set-up process before the printing
run actually starts.
Margins: The space around the
outside of all ad elements on a page including
the "top," "foot," "outside"
and "gutter"
margins. The "gutter" is the space
between the design elements and the binding,
and the "outside" is on the free side
of the
paper.
Marketing: Promoting a concept
to or informing a group of people about a specific
service, opportunity or product.
Mask: A photo negative or positive
used in the color separation process to color
correct.
Masthead: the credit box, headed by the
publication name, that lists sponsors, editors,
writers, designers, illustrators, photographers,
and others, along with the publication office
address, subscription and advertisinginformation,
etc.
Matte finish: A coated paper
finish that goes through minimal calendaring.
Measure: (noun) in typography, the length
of a line, even if the line is not filled with
characters (such as a centered or partial line),
designated in picas. When the text is set in
columns, the line length is called columnmeasure.
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Mechanical: A term used to describe
finished artwork that is camera ready for reproduction,
including all type, photos, illustrations, etc.
Mezzotint: for a halftone, a special
screen that produces connected, dusty-looking
dots.
Miniscule: a lowercase letter.
Miter limit: A value that determines
when two lines that meet at a sharp angle switch
from a pointed (mitered) joint to a squared-off
(beveled) joint.
Moiré patterns: Undesirable
wave patterns that are created by conflicting
dot patterns in an image. A Moiré pattern
is created when halftone screens of two different
frequencies are superimposed on an image. For
example, when you scan a halftone image, you
see Moiré patterns on your monitor because
the original halftone screen is different than
the dots per inch (dpi) frequency of the scanned
image.
Moiré patterns can be damaging when they
occur in color separations. Set the screen angles
and frequencies of your halftone screen correctly
to avoid this problem.
Monospaced type: a (typewriter) typeface
in which the amount of horizontal space taken
up by each character is the same.
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Multimedia / interactive media: A compilation
of visual images, sounds, and text information
for an electronic media presentation. The visual
images may be motion video, digital image capture,
or scanned art or photographic sources. The
sound may be recorded, or computer created or
enhanced
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