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Logo & Stationery Design
Glossary
E Company Logos want to provide
you with the most comprehensive information
about
the concepts related to Logo Design and Stationery
design.
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- Rag paper: Papers with a
complete or partial content of cotton fibers.
Ragged left: The term given
to right-justified type that is uneven on the
left.
Ragged right: The term given
to left-justified type that is uneven on the
right.
Raised cap: A design style
in which the first capital letter of a paragraph
is set in a large point size and aligned with
the baseline of the first line of text. Compare
to a drop cap.
Rasterized image: An image
that has been rendered into pixels. When you
convert vector graphics files to bitmap files,
you create rasterized images.
Ream: 500 sheets of paper.
Register: The arrangement of
two or more images in exact alignment with each
other.
Register marks: Any crossmarks
or other symbols used on layout to assure proper
registration.
Render: The process of capturing
a two-dimensional image from a three-dimensional
model.
Reverse: White on a color background
Resolution: The amount of detail
and information that an image file contains,
as well as the level of detail that an input,
output, or display device is capable of producing.
When you work with bitmapped images, resolution
affects both the quality of the final output
and the file size.
RGB: A color mode in which
the three colors of light (red, green, and blue)
are combined in varying intensities to produce
all other colors. A value between 0 and 255
is assigned to each channel of red, green and
blue. Monitors, scanners, and the human eye
use RGB to produce or detect color.
Roman: Commonly refers to the
upright version of a face within a font family,
as compared to the italic version.
Rough layout: A rough sketch
of a proposed layout of a print piece or advertisement,
usually for approval before continuing the process
of creating final art.
Rub proof: That stage of printed
ink where the maximum dryness is achieved, and
the ink will not smudge.
Rubine: A pigment somewhat
redder than true magenta.
Rules: Lines, used as graphics
or to represent text
Run-around: A term given to copy that
accommodates the lines of a picture or other
image or copy.
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