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Logo & Stationery Design
Glossary
E Company Logos want to provide
you with the most comprehensive information
about
the concepts related to Logo Design and Stationery
design.
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T
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Tabloid: A
paper sized at 11x17 inches. Also refers to
a print size slightly smaller than a traditional
newsletter.
Target object: The object you perform
a shaping action on, such as welding, trimming,
or intersecting with another object. The target
object retains its fill and outline attributes
while copying these attributes to the source
objects used to perform the action.
See also source object.
Template: A predefined set
of information that sets the page size, orientation,
ruler position, and grid and guideline information.
A template may also include graphics and text
that can be modified.
Text: The body copy in a publication,
or on a website.
Thermography: A printing process
whereby slow drying ink is applied to paper
and, while the ink is still wet, is lightly
dusted with a resinous powder. The paper then
passes through a heat chamber where the powder
melts and fuses with the ink to produce a raised
surface.
Threshold: A level of tolerance
for tonal variation in a bitmapped image. For
example, when you convert an image to the Black-and-White
color mode, the threshold you set determines
how many tonal values are converted to black
and how many to white.
Thumbnail: A small rough layout
that shows concept development.
Ticket envelope: Envelopes
used mostly for theater tickets, with no other
particular usage.
Tint: A halftone screen that
contains all the same sized dots.
Tiling: The technique of repeating
a small image across a large surface. Tiling
is often used to create a patterned background
for World Wide Web pages.
Tone: The variations in a color
or the range of grays between black and whit
Tooth: The rough surfaced finish
of papers such as vellum or antique.
Tracking: The average space
between characters in a block of text. Sometimes
also referred to as letterspacing.
Trademark Art: A design that
stands as a symbol for a product or company.
(See Logo Design.)
Transparent: The ability to
see through an item. The opposite of transparent
is opaque. Setting lower levels of transparency
causes higher levels of opacity and less visibility
of the underlying items or image.
See also opaque.
Trapping: The process of printing
wet ink over printed ink, which may be wet or
dry.
Trim marks: Marks placed on
the sheet to indicate where to cut the page.
TrueType fonts: The fonts that
print as vectors or bitmaps, depending on the
capabilities of your printer. TrueType fonts
print the way they appear on the screen and
can be resized to any height.
Two-point perspective: An effect
created by lengthening or shortening two sides
of an object to create the impression that the
object is receding from view in two directions
Type 1: The international type
standard for digital type, available on almost
every computer platform. Originally invented
by Adobe Systems, Type 1 is now the most commonly
available digital type format and is used by
professional digital graphic designers. More
than 30,000 fonts are available in the Type
1 format.
Typeface: The letters, numbers,
and symbols that make up a design of type. A
typeface is often part of a type family of coordinated
designs. The individual typefaces are named
after the family and are also specified with
a designation, such as italic, bold or condensed.
Typeface family: Also known
as family. The collection of faces that were
designed together and intended to be used together.
For example, the Garamond font family consists
of roman and italic styles, as well as regular,
semibold, and bold weights. Each of the style
and weight combinations is called a face.
Typestyle: A style of type
including italic, medium, or bold.
Typographic color: The apparent
blackness of a block of text. Color is a function
of the relative thickness of the strokes that
make up the characters in a font, as well as
the width, point size, and leading used for
setting the text block.
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