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Logo & Stationery Design Glossary

E Company Logos want to provide you with the most comprehensive information about
the concepts related to Logo Design and Stationery design.

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T

Tabloid: A paper sized at 11x17 inches. Also refers to a print size slightly smaller than a traditional newsletter.

Target object:
The object you perform a shaping action on, such as welding, trimming, or intersecting with another object. The target object retains its fill and outline attributes while copying these attributes to the source objects used to perform the action.
See also source object.

Template: A predefined set of information that sets the page size, orientation, ruler position, and grid and guideline information. A template may also include graphics and text that can be modified.

Text: The body copy in a publication, or on a website.

Thermography: A printing process whereby slow drying ink is applied to paper and, while the ink is still wet, is lightly dusted with a resinous powder. The paper then passes through a heat chamber where the powder melts and fuses with the ink to produce a raised surface.

Threshold: A level of tolerance for tonal variation in a bitmapped image. For example, when you convert an image to the Black-and-White color mode, the threshold you set determines how many tonal values are converted to black and how many to white.

Thumbnail: A small rough layout that shows concept development.

Ticket envelope: Envelopes used mostly for theater tickets, with no other particular usage.

Tint: A halftone screen that contains all the same sized dots.

Tiling: The technique of repeating a small image across a large surface. Tiling is often used to create a patterned background for World Wide Web pages.

Tone: The variations in a color or the range of grays between black and whit

Tooth: The rough surfaced finish of papers such as vellum or antique.

Tracking: The average space between characters in a block of text. Sometimes also referred to as letterspacing.

Trademark Art: A design that stands as a symbol for a product or company. (See Logo Design.)

Transparent: The ability to see through an item. The opposite of transparent is opaque. Setting lower levels of transparency causes higher levels of opacity and less visibility of the underlying items or image.
See also opaque.

Trapping: The process of printing wet ink over printed ink, which may be wet or dry.

Trim marks: Marks placed on the sheet to indicate where to cut the page.

TrueType fonts: The fonts that print as vectors or bitmaps, depending on the capabilities of your printer. TrueType fonts print the way they appear on the screen and can be resized to any height.

Two-point perspective: An effect created by lengthening or shortening two sides of an object to create the impression that the object is receding from view in two directions

Type 1: The international type standard for digital type, available on almost every computer platform. Originally invented by Adobe Systems, Type 1 is now the most commonly available digital type format and is used by professional digital graphic designers. More than 30,000 fonts are available in the Type 1 format.

Typeface: The letters, numbers, and symbols that make up a design of type. A typeface is often part of a type family of coordinated designs. The individual typefaces are named after the family and are also specified with a designation, such as italic, bold or condensed.

Typeface family: Also known as family. The collection of faces that were designed together and intended to be used together. For example, the Garamond font family consists of roman and italic styles, as well as regular, semibold, and bold weights. Each of the style and weight combinations is called a face.

Typestyle: A style of type including italic, medium, or bold.

Typographic color: The apparent blackness of a block of text. Color is a function of the relative thickness of the strokes that make up the characters in a font, as well as the width, point size, and leading used for setting the text block.

 

 
 
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