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Logo & Stationery Design
Glossary
E Company Logos want to provide
you with the most comprehensive information
about
the concepts related to Logo Design and Stationery
design.
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W
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Watermark: A
translucent logo that is embossed during the
papermaking process while the paper slurry is
on the dandy roll. See also dandy roll.
Weight: The relative darkness
of the characters in the various typefaces within
a type family. Weight is indicated by relative
terms such as thin, light, bold, extra-bold,
and black.
White space: The space around
the elements in an layout allowing the viewer
to rest before reading more text and allowing
the designer to arrange elements to maximize
impact. Designers LOVE white space.
Widow: A single word or two
left at the end of a paragraph, or a part of
a sentence ending a paragraph, which loops over
to the next page and stands alone. Also, the
last sentence of a paragraph, which contains
only one or two short words.
Width: One of the possible
variations of a typeface within a type family,
such as condensed or extended.
Word spacing: Adjusting the
average distance between words to improve legibility
or to fit a block of text into a given amount
of space.
Wove: A smooth paper made on
finely textured wire that gives the paper a
gentle patterned finish.
Wrinkles: The unevenly dried
surface of printed inks.
Writing paper: Another name
for bond paper.
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