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Logo & Stationery Design
Glossary
E Company Logos want to provide
you with the most comprehensive information
about
the concepts related to Logo Design and Stationery
design.
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Callout: an explanatory
label for an illustration, often drawn with
a leader line pointing to a part of the illustration.
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Camera-ready copy: final
publication material that is ready to be made
into a negative for a printing plate. May be
a computer file or actual print and images on
a board.
Cap height: in typography, the distance
from the baseline to the top of the capital
letters.
Caption: an identification (title) for an
illustration, usually a brief phrase. The caption
should also support the other content.
Cap height: The height from the
baseline to the top of the uppercase letters
in a font. This may or may not be the same as
the height of ascenders. Cap height is used
in some systems to measure the type size.
Cap line: An imaginary horizontal
line running across the tops of capital letters.
Caps & lower case: Instructions
in the typesetting process that indicate the
use of a capital letter to start a sentence
and the rest of the letters in lower case.
Caps & small caps: Two sizes
of capital letters made in one size of type.
Centered: Text placed at an equal
distance from the left and right margins. Headlines
are often centered. It is generally not good
to mix centered text with flush left or flush
right text.
CGI script: An external applicaton
that is executed by an HTTP server in response
to an action you perform in a Web browser, such
as clicking a link, image, or another interactive
element of a Web page
Character: any letter, figure, punctuation,
symbol or space
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